Toyota is Promoting the Inaugural C-HR in an Uncanny New Way

Toyota wants to make an impression for its first-ever marketing campaign for the brand new subcompact SUV crossover, the C-HR.

The "A New Story Begins" program takes a different approach compared to previous campaigns from the automotive brand. It turns up the fun and combines classic stories of mischief from fairy tales such as Cinderella, Little Red Riding Hood (Lil Red), Gingerbread Man (G-Man), Rapunzel and Truel.

You can already catch the commercials on TV, and videos featuring YouTube star, Bad Lip Reader, are available on Toyota's social media channels for you to browse at your convenience.

“The all-new C-HR is truly unlike any vehicle Toyota has ever launched,” said Ed Laukes, group Vice President of marketing for Toyota Motor Sales in the U.S. “One of our main objectives was to spark interest and enthusiasm in a creative campaign equally as captivating as the vehicle itself. The fairy tales we use in the creative elements are timeless classics, but we’re telling them in a fresh and mischievous way.”
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